YAHOO! INDIA PARTNERS WITH LOKMAT TO OFFER MARATHI CONTENT TO INDIAN INTERNET USERS


YAHOO! INDIA PARTNERS WITH LOKMAT TO OFFER MARATHI CONTENT TO INDIAN INTERNET USERS

 

India, Sep 29, 2011: Yahoo! India, the premier digital media company and Lokmat, a leading Marathi daily, today announced a partnership to deliver premium digital content in Marathi to the Internet audience. The property (http://lokmat.yahoo.com/) will offer Lokmat’s original content combined with Yahoo!'s premium content experience to online Marathi users. With Marathi being the fourth largest spoken language in India, the partnership is a crucial step towards satisfying the digital content appetite in the language of user’s choice.

New Internet users in smaller towns are embracing the medium for information, communication and education. The I-Cube 2009 report signals that the next wave of digital audience in India is expected to emerge from the non-English speaking population. In line with its commitment to catalyze Internet consumption in India, Yahoo! is launching six language sites in India. Currently Yahoo! offers Hindi and Tamil content in collaboration with Dainik Jagran and Dinamalar respectively.

Commenting on the surging demand for regional content Arun Tadanki, Managing Director of Yahoo! India said, “At Yahoo!, we aim to make our content relevant for new Internet users coming online from different parts of India. With this association, we aim to expand our existing offering to help Marathi users stay connected to their world in their own language.”

 

Elaborating on the partnership Mr. Rishi Darda, Jt. Managing Director of Lokmat said, “Our partnership will help grow the regional language online audience in India. Yahoo!’s scale and Lokmat’s original content with indepth coverage of Maharashtra will deliver uniquely tailored Marathi language content to the users.”

 

According to ComScore August 2011, the Yahoo! India network reaches 82.9% online users across the country and is category leader across News, Movies, Cricket and Entertainment.

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

About Lokmat

Lokmat is one of the leading media houses in India. The Group publishes three newspapers, 19 newspaper editions and 58 sub-editions in three languages collectively, in Maharashtra and Goa. Today, Lokmat has a leading position in terms of its average daily circulation in 8 of the 11 key markets, and in terms of average daily readership, we are in a leading position in 6 of the 10 key markets. With three newspapers, Lokmat in Marathi, Lokmat Samachar in Hindi and Lokmat Times in English which collectively have 19 editions and 58 sub-editions, Lokmat is one of the fastest growing newspapers in India. The Group’s flagship daily Lokmat is Maharashtra’s No. 1 daily newspaper and including Goa has a  circulation of 17.5 lakh copies as per ABC, J-D 2010, and an Avg Issue Readership of 74.8 lakhs as per IRS 2011, Q1. Its Hindi newspaper Lokmat Samachar with 5 editions has a circulation of 1.17 lakh copies as per ABC, J-D 2010 and an Avg Issue Readership of 5.4 lakhs as per IRS 2011, Q1. Lokmat Times the English newspaper from Aurangabad and Nagpur has a circulation of 16,000 copies in Aurangabad as per ABC, J-D 2010.

Disclaimer: “Lokmat Media Limited (the “Company”) is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a Draft Red Herring Prospectus with SEBI. The Draft Red Herring Prospectus is available on the website of SEBI at www.sebi.gov.in and the websites of the BRLMs at www.kmcc.co.in and www.enam.com. Investor should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section entitled “Risk Factors” of the aforementioned Draft Red Herring Prospectus.

For more Information, please contact:

Arunav Sinha

arunav@yahoo-inc.com